When I signed up for Marketing on the Internet I thought to myself, what can they teach me that I don't already know about how marketing works online? I have grown-up at roughly the same rate as e-markting has evolved. Marketing online is intuitive, and in many ways easier, than traditional marketing. What might be foreign to others is something that our generation doesn't even take a second thought to. Of course I should eb able to go online and purchase just about anything I want to, and vice versa. I should be able to sell anything I want to online.
Now that the end of the semester is here, I can say that I while I was not completely wrong, I did learn some new things and many of my pre-existing notions about online marketing were reinforced. Here were some of my biggest take-aways from this course:
1. Search engine optimization is essential to the success of any online business.
2. Tracking data and gathering metrics is made super easy, so take full advantage of all the free tools that allow you to do this.
3. Customer relationship management is extremely important online because there is never any face-to-face interaction.
4. You can't just send messages to your target audience, you must actively engage them
5. Wallet-share is often more important than audience share
6. Micro-marketing and niche marketing are more effective than mass marketing online
7. Personalize, personalize, personalize
8. A website's customer service often defines their reputation online
Thanks for a great semester!
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